I have been thinking so hard, I have been trying so much, and I failed so miserably. To bring the issue of acquired brain injury into the main stream media. This afternoon, on Ireland’s most listened to ‘drive time’ radio show, just after the 5pm news, Ireland’s largest voluntary organisation working with ABI survivors was put into the spot light and got all the attention of the most listened to, most serious prime time radio programme.

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Not because the programme wanted to make known its good work, or wanted to bring into the public domain the scandal that is the neglect of young persons with severe acquired brain injury by the State, or to support the efforts of the Neurological Alliance Ireland to develop neuro rehab in the country.

The scandal was that the CEO of this organisation received not just her (very respectable) primary salary, but also another (more moderate) secondary salary for a second job administering the houses owned by this second organisation which are used by the main, primary organisation for its service delivery. By coincidence, she had started to receive the secondary salary when her primary salary had to be cut in line with general cuts introduced by the HSE about 6 years ago.

So this is how the media works. This is what constitutes a public scandal and sells news.

What if – what if we organised a big set-up of the media? Someone ‘leaking’ some governance issue so that we get this all important interview which we could use then to turn the tables and talk about the real scandal.

As a German I couldn’t but raise my eyes to the sky and sigh “Es ist zum Mäusemelken!” – which Google Translate very loosely translates as “it is to mice milking”.